- August 20, 2010

State of the Internet with a Focus on Mexico and Latin America

Speaker: Iván Marchant, Country Manager Mexico

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The State of the Internet in Mexico was presented by Iván Marchant, Comscore country manager of Mexico. The presentation delivers an overview of the global web followed by a thorough analysis of the Internet market in Mexico.

This presentation includes:

  • Internet audience and growth: overview by region and country
  • A look at what type of content users in Mexico consume and what brands are popular in the region
  • Key applications used to communicate on the web
  • Use of Social Networking and Entertainment sites across the region
  • Penetration and engagement with various content categories including News, Information and Retail