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2011 marked an exciting year for the online industry, sparked by a wave of innovation in digital technologies and continuous shifts in media consumption habits. Amidst this constantly evolving landscape, successful digital strategies require insights into not only the current environment, but also into what trends will shape the future for connected consumers
Eli Goodman, Comscore Media Evangelist, presents key insights from the 2012 U.S. Digital Future in Focus, examining how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead.