- June 14, 2012

State of US Internet in Q1 2012

Speaker: Tiffany Walker, Senior Director, Comscore Inc.

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The total internet population worldwide spent 2.2 trillion minutes online and viewed 3.5 trillion pages in the month of March 2012 alone. With the continued social media explosion and mobile on track to eclipse desktop usage, it’s already shaping up to be an interesting year for all things online in 2012. Here is a sample of highlights shared by Comscore Senior Director Tiffany Walker:

  • The Asia-Pacific region now holds 41% of the world’s internet population
  • In social media, Pinterest is fastest growing social media site in both unique visitors and clicks on search engines
  • Overall e-commerce dollar sales are posting double-digit gains and are now well ahead of pre-recession levels
  • U.S. online ad spend is poised to grow 18% in 2012

The State of the Internet analysis leverages data from International Media Metrix, validated Campaign Essentials, qSearch, MobiLens and Video Metrix.