State of Digital Commerce
Viewability and audience measurement have changed the online advertising game. ConAgra Foods has been at the forefront of this change as an advertiser, leveraging the latest measurement technology to improve the effectiveness of its online campaigns.
In this presentation, ConAgra Foods shared the strategy behind these digital advertising accomplishments and its key learnings for advertising effectiveness:
View this session for a roundtable discussion led by Comscore Senior Director Tammy Vance with ConAgra Foods’ Heather Dumford and Cynthia Neumann to hear a deeper perspective on these learnings and more.