Comscore Announces U.S. Launch of MMX® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences

Stand-Alone Reporting of Tablet Audiences Also Now Available in Comscore Mobile Metrix®, Providing Critical Component of Multi-Platform Audience Reporting

RESTON, VA, March 25, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official U.S. launch of MMX® Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX®, Mobile Metrix® and Video Metrix® from Comscore’s Audience Analytics suite, this first-of-its-kind product – originally released to clients in Beta with September 2012 data – offers unduplicated accounting of audience size and demographics that reflects today’s multi-platform digital media environment.

“We are excited to formally introduce MMX Multi-Platform, a revolutionary development that combines Comscore’s flagship products to accurately account for unduplicated audiences across the desktop, smartphone and tablet platforms,” said Jeff Hackett, executive vice president of Comscore. “This unified view of digital audiences not only establishes a new measurement standard for the industry, but also has the potential to unlock insights that can deliver substantial, currently unrealized value to our publisher, advertiser and agency clients.”

To learn more about MMX Multi-Platform, click here: Those interested in requesting a live product demonstration can click here:

Multi-Platform Reporting Drives Value for Marketers and Media Companies

MMX Multi-Platform provides unduplicated audience reporting across the various media platforms, in addition to different content delivery vehicles, whether those are websites, videos or apps. The synthesis of these platforms and content assets delivers new value to the digital media ecosystem in the following ways:

  • Facilitating Content Monetization- Publishers and media companies can now get credit for their entire unduplicated audiences across computers, smartphones and tablets – including the incremental audiences reached only via mobile platforms. Demonstrating the reach and value of these audiences to advertisers helps facilitate the monetization of mobile channels.
  • Improving Content & Marketing Strategies– Understanding demographic differences between audiences across channels can help publishers and media companies devise acquisition strategies and develop content that better engages their different audiences.
  • Enhancing Media Planning Efficiency– Independent media platform reporting in addition to synthesized, unduplicated views of audiences enables media planners to optimize audience reach and frequency both within and across channels. The full palette of media platforms offers more options to maximize efficiency.
  • Reaching High-Value or Difficult-to-Reach Demographics– Smartphones and tablets can be more efficient at reaching high-value demographic targets, such as younger males and upper-income audiences. The availability of multi-platform audience reporting provides data that supports more efficient ways of reaching these important demographic segments.
  • Understanding Media Usage Trends– Publishers, media companies and marketers all need to understand how the consumer media mix is changing over time as a result of the continued adoption of mobile platforms. By illuminating the shifting dynamics, particularly within different segments of consumers, businesses can respond to their customers’ changing needs and better plan for the future.

The Top 50 Digital Media Property Ranking: A New View of the Digital World

Multi-platform audience measurement immediately changes the established view of the digital landscape, with media properties’ audience sizes increasing, in addition to changes occurring within content category rankings. The average property within the Top 100 increased its audience size by an average of 38 percent, and 19 of those properties had incremental mobile (i.e. smartphone and tablet) audiences that extended the reach of their desktop audiences by at least 50 percent. The properties with the greatest incremental percentage gains from mobile were Groupon (223 percent), Zynga (211 percent) and Pandora (183 percent).

MMX Multi-Platform Top 50 Properties
February 2013
Total U.S. (Age 18+ on iOS & Android platforms for Mobile)
Source: Comscore MMX Multi-Platform
  Unique Visitors/Viewers (000)
Total Digital Population Desktop* Mobile** Mobile-Only Mobile Audience Incremental % to Desktop
  Total Internet : Total Audience  235,855 221,379 127,106 14,475 7%
1 Google Sites 228,084 196,782 107,604 31,302 16%
2 Yahoo! Sites 210,603 186,596 88,876 24,007 13%
3 Microsoft Sites 175,902 166,346 48,867 9,556 6%
4 Facebook 174,800 145,306 99,698 29,494 20%
5 Amazon Sites 147,031 115,363 74,122 31,668 27%
6 AOL, Inc. 130,619 115,202 54,010 15,417 13%
7 Glam Media 126,117 104,517 48,016 21,600 21%
8 Apple Inc. 115,920 75,358 62,104 40,562 54%
9 Wikimedia Foundation Sites 109,523 85,856 49,296 23,667 28%
10 CBS Interactive 100,772 85,783 34,029 14,989 17%
11 Turner Digital 98,311 81,501 38,424 16,810 21%
12 Demand Media 97,250 78,512 35,800 18,738 24%
13 eBay 84,677 65,764 41,355 18,913 29%
14 About 83,743 64,782 30,000 18,962 29%
15 Ask Network 81,430 69,355 20,933 12,075 17%
16 Comcast NBCUniversal 81,275 67,183 32,193 14,092 21%
17 Viacom Digital 79,966 70,446 20,194 9,520 14%
18 The Weather Company 76,642 56,120 37,368 20,522 37%
19 65,142 23,035 51,977 42,107 183%
20 Gannett Sites 63,055 47,611 27,023 15,445 32%
21 Sites 60,861 47,738 17,832 13,123 27%
22 VEVO 58,010 55,953 4,586 2,057 4%
23 55,641 36,775 27,569 18,866 51%
24 55,540 35,963 31,372 19,577 54%
25 craigslist, inc. 55,520 46,380 18,839 9,140 20%
26 Adobe Sites 54,840 40,984 19,810 13,856 34%
27 Federated Media Publishing 54,607 39,577 24,297 15,030 38%
28 Hearst Corporation 54,498 41,514 20,967 12,984 31%
29 Linkedin 54,071 45,699 14,978 8,371 18%
30 Wal-Mart 52,857 38,854 22,397 14,004 36%
31 WebMD Health 50,841 32,641 27,614 18,200 56%
32 NDN 46,262 46,260 N/A N/A N/A
33 Meredith Women's Network 45,533 32,253 19,771 13,280 41%
34 ESPN 44,759 30,348 27,735 14,411 47%
35 Tribune Interactive 44,618 32,991 17,982 11,627 35%
36 New York Times Digital 44,206 33,175 19,869 11,031 33%
37 YP Local Media Network 43,191 30,112 17,539 13,079 43%
38 41,210 26,972 22,994 14,238 53%
39 Disney Online 39,551 27,621 18,022 11,930 43%
40 38,987 29,205 21,480 9,782 33%
41 Everyday Health 38,720 27,143 16,141 11,577 43%
42 Intuit 38,029 29,091 15,105 8,938 31%
43 Discovery Digital Media Sites 37,590 30,504 10,622 7,085 23%
44 Zynga 37,459 12,051 29,936 25,408 211%
45 Fox News Digital Network 37,340 29,829 15,276 7,512 25%
46 Scripps Networks Interactive Inc. 37,050 26,514 15,469 10,536 40%
47 Groupon 36,924 11,421 28,722 25,503 223%
48 36,846 27,964 11,976 8,882 32%
49 Target Corporation 36,061 23,043 18,028 13,018 56%
50 Time Warner (Excl. Turner/WB) 35,142 25,729 13,693 9,413 37%

*Note: Desktop includes audience reached via video and will therefore differ from standard MMX rankings
**Mobile includes smartphone and tablet platforms

Comscore Clients Support Multi-Platform Measurement

“Mobile and video are central to how we deliver content to our readers, so having an audience measurement platform that accounts for this was essential. We are excited that Comscore's MMX Multi-Platform will now be providing that for us.” 

-       Dan Abrams, CEO, Abrams Media Network

“ESPN’s mission is to serve sports fans, anytime, anywhere, so it’s critically important that we are able to represent the audience of our entire digital footprint. Measuring user behavior across platforms provides us better insights to most effectively build products, serve content, market our offerings and develop innovative advertising solutions.”

-          David Coletti, VP, Digital Media Research & Analytics, ESPN

“With the growth of tablets and smartphones, media consumption has become fluid throughout the day. These numbers demonstrate how well Gannett has been able to leverage its digital focus to grow our consumer base through our mobile and tablet products. We applaud Comscore for addressing the industry's need for accurate multi-platform audience measurement.”

-       Matt de Ganon, VP, Mobile Product and Operations, Gannett Digital

“Given the trends we’re experiencing in this new multi-screen world with more of our audience engagement with us across mobile devices, it’s critical to our future to capture this activity accurately. Comscore is leading the industry in methodologies to realistically represent all the audience who’s coming to our sites across all these new devices.”

-          John Denny, VP, Marketing, Advance Digital

“Comscore’s new Multi-Platform service provides invaluable data to help navigate today’s tumultuous digital landscape. It is crucial to holistically quantify the unduplicated exposure and engagement of all our digital assets moving forward.”

-       Michael Gratz, VP, Research & Insights, Martha Stewart Living Omnimedia

“Consistent multi-channel reporting of audience reach and demographics is an important underpinning of cross-platform media planning. We look forward to leveraging MMX Multi-Platform to improve side-by-side comparisons and gain a more holistic view of audiences that will help increase the efficiency and performance of our clients’ campaigns.”

-          Brian Quinn, Chief Revenue Officer, Triad Retail Media

“With mobile representing such a large segment of our digital audience, we knew that traditional web-based audience measurement was not giving us credit for the significantly larger audience we’ve been delivering to our advertisers. By addressing that critical piece of the landscape, this product is bringing a more realistic view of the true digital media universe to the market.”

-       Radha Subramanyam, EVP Insights, Research & Analytics, Clear Channel Media and Entertainment

About Comscore

Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit

Cautionary Note Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to Comscore from the MMX family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.

For a detailed discussion of these and other risk factors, please refer to Comscore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site (

Stockholders of Comscore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

Bill Daddi
Daddi Brand Communications

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Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.

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