Get a complete, unduplicated view of how digital audiences consume content across devices

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Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
Measure the consumption habits of your digital audience and your competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers comprehensive, person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, time spent and cross-visitation.
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Holistic View

Gain a complete view of your audiences’ consumption across digital devices.

Holistic View

Unduplicated Person-Centric Insights

Get unduplicated, person-level insights through a combination of data from Comscore panels and the Comscore Census Network.

Unduplicated Person-Centric Insights

Trusted Measurement

Rely on the industry’s first unduplicated measurement of digital audiences.

Trusted Measurement

Key Benefits

Agencies & Advertisers Publishers & Content Owners
  • Reach target audiences using demographic and content constraints such as publisher consideration sets on desktops, smartphones, and tablets.
  • Evaluate sites and apps side-by-side using relevant metrics for your campaigns.
  • Expand the reach of your campaigns by targeting media properties on multiple platforms that are frequented by your ideal audience.
  • Benchmark platform overlaps and engagement with competitors by comparing multi-platform consumption against category averages.
  • Show the true scale of your reach to advertisers by quantifying your unique unduplicated digital audience across all devices.
  • Tailor content offerings or highlight advertising propositions for individual or combined platforms by using demographic splits and engagement metrics.
Kill Your Competition

Reaching Advanced Audiences for improved campaign performance with KYC agency

Kill Your Competition® (KYC), a local agency, showed an advertiser the advantages and benefits of using Comscore data to better target advanced audiences – and won the advertiser business as a result....

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Meet the Experts

Joe Lahr
Joe Lahr
General Manager, Digital Audience

A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.

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James Muldrow
James Muldrow
Vice President, Product Management

Leveraging a decade of experience with Comscore, Vice President, Product Management James Muldrow guides the evolution of Comscore’s digital audience and Total Home Panel products for digital advertising, behavioral/attitudinal measurement, and segmentation across dozens of global markets.

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