Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
With a deep digital skills set, Dea Lawrence has increased Variety's focus on video and digital growth including creating the Variety Streaming Room at the start of the pandemic.
In a fireside chat with Comscore CMO Tania Yuki, Dea shares insights into her approach to creative, events, sales and social.
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