The State of Social Media
Advertising and media have the power to shape culture, norms, and behavior in the audiences that they reach. It’s incredibly important, then, that brands pay careful attention to the messages they send and the way people are portrayed.
In this session, Latha Sarathy will share the learning from SeeHer, a division of the Association of National Advertisers, into how gender equality and gender positivity play a role in media.
Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.
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