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Chances are you already know that ad fraud and non-human traffic (NHT) are big issues. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demons...

The Effect of Non-Human Traffic on Your Ad Campaign’s ROI

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The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in rec...

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Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

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Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

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