State of Digital Commerce
It’s no secret that mobile is the way of the future. But what does it take to make a successful app? Are certain categories more popular than others? Do free apps do better than paid?
Gian Fulgoni, Comscore co-founder, provides answers on Yahoo Finance.
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
Request a demo