Digital advertising has come a long way over the past decade, but it is still far from reaching its full potential. Despite its many unique benefits, it remains unnecessarily complex, with much friction in the media planning and buying processes.
Fortunately, significant innovations in digital ad measurement are beginning to clean up the mess and promise to reduce this friction.
In this whitepaper, we address the key challenges preventing digital advertising from realizing its full potential and what solutions are available in today’s market that can help determine the true value of a digital ad.
The report examines digital ad measurement through the exploration of its two core components:
1) Campaign Delivery Performance
Comscore Viewability™ is a free, self-service solution that provides baseline viewability measurement for display and video inventory on desktop and mobile devices.
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