The State of Social Media
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In the creator and branded content space for well over a decade, Adrienne Lahens oversees all programs, services, and product operations aimed at driving monetization across TikTok's suite of creator marketing solutions, serving the needs of brands, creators, agencies, and partners alike. In a fireside chat with Comscore CMO Tania Yuki, they looked at the evolution of brands on TikTok and how the landscape is looking today.
Steven CragleSVP, Chief Marketing Officer, Optum Rx, a UnitedHealth Group company
Frank KavilanzFormer SVP, Growth Strategy & Ad Products, WarnerMedia Ad Sales
Though he feels he “tripped” into his calling, Steven Cragle's passion for active purpose and what he calls an anthropological approach to marketing have been common threads throughout his career. In this fireside chat with seasoned partnerships and revenue strategist, Frank Kavilanz, Cragle shared how he takes purpose beyond company statements to make change happen and why marketing professionals should embrace chaos.
Rand Fishkin, author of “Lost and Founder” and co-founder of SparkToro (previously co-founder of Moz), learned plenty of rough lessons in his first 17 years in the VC-backed, tech startup world. In this story-driven keynote presentation at Comscore's INTERACT Summit, he shared how he used to think and work, how those views evolved, and shared takeaways that can help everyone reconsider hard work vs. useful work.
Cristina ChiesaSr. Director, US Insights & Analytics, Baked Snacks and On-the-go Portfolios
Dea LawrenceChief Operating & Marketing Officer
Cheryl IdellVP Consumer Insights
Daniela CerratoBrand Manager Mass Market
Leslie KochVP Social Media
Paul KontonisChief Marketing Officer
Mark RotblatChief Revenue Officer
Mallory BryantSenior Director, Creative Insights
Guy RamVice President, Digital & Social Marketing
State of Social
TikTok can be an extremely valuable tool for marketers to reach their ideal audiences and create fan communities. But how can brands truly embrace the platform and optimize their impact? A panel of experts from brands that have incorporated TikTok into their core marketing strategy share their learnings on how they have created value on the app.
Total Digital launch & early adopter Q&A
Leading brands come together to discuss the latest trends in consumer engagement including upcoming changes that will impact them, like navigating the data landscape in a cookie-less world.
Fireside chat with Variety’s Dea Lawrence
Though he feels he “tripped” into his calling, Steven's passion for active purpose and what he calls an anthropological approach to marketing have been common threads throughout his career. In this fireside chat with seasoned partnerships and revenue strategist, Frank Kavilanz, Cragle shares how he takes purpose beyond company statements to make change happen.
The world of streaming has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. From increased diversity of casts and storylines to more "risky" plot devices to changes in the actual format of shows and movies, it truly is an entire new world of content. This innovation also allows for a variety of sponsors and partners to get on board. Our panel of industry experts will explain how they're taking advantage of this increased room for creativity and where they see the industry going.
With over 85 million households streaming content on connected TVs, streaming is no longer a trend, but rather an absolute modern reality that has reshaped consumer behaviors, approaches to content, and the overall media landscape. As viewers’ appetite for streaming content continues to grow, so do the opportunities for advertisers, brands, and service providers. In a new ecosystem that’s moving at breakneck speed, how can the media industry navigate a rapidly evolving and increasingly fragmented streaming environment? Learn how you can keep pace and reach valuable audiences during Comscore’s 2022 State of Streaming webinar. Join us to get a comprehensive analysis of streaming consumption, changing viewing habits, dominant players driving adoption, major trends shaping the future of streaming, and more.