Comscore Content Activation™ provides a robust set of pre-bid inventory filters to help marketers and media companies achieve brand-safe, relevant campaign delivery across desktop, mobile, CTV, and podcasts.
Content Activation is powered by Comscore’s massive commercial crawler and intelligent categorization technology, allowing for more granular analysis that provides a true understanding of page and video content.
While brand safety and contextual targeting solutions may all seem alike, it’s important to note that there are substantial differences in underlying technology.
Granularity & Accuracy
Proprietary technology classifies granular page content while also analyzing both the audio and visual components of video to help you achieve relevant ad delivery by extracting the true essence of content. This results in greater granularity and accuracy compared to other offerings.
The standard for cookie-free audience targeting at scale. Comscore's Predictive Audiences enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.
Cookie-Free & Privacy-Focused
cookie-free and privacy-focused demographic segments powered by our trusted Media Metrix® measurement
- Achieve optimal brand protection without sacrificing reach.
- Deliver ads in contextually relevant settings.
- Mitigate issues with invalid traffic and viewability.
- Charge premiums for targeted, brand-safe ad delivery.
- Automate inventory packaging to improve efficiency.
- Build custom, hyper-relevant packages for private marketplaces.
- Protect client campaigns from brand safety issues.
- Provide customizable, precise brand safety solutions.
- Deliver highly-relevant keyword targeting and avoidance.
- Offer cookie-less legal drinking age (LDA) compliance.
- Bolster exchanges with trusted, powerful segments.