Achieve privacy-focused and brand-safe cross-platform ad delivery

Comscore Content Activation provides a robust set of pre-bid inventory filters to help marketers and media companies reach valuable audiences without cookies and achieve brand-safe, relevant campaign delivery across desktop, mobile, CTV, and podcasts.

Content Content Activation is powered by Comscore’s massive contextual AI crawler and intelligent categorization technology, allowing for a better understanding of media content.

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Granularity, Accuracy & Scale

Comscore’s industry-leading contextual AI crawler and proprietary technology classifies all content in your media plan at unparalleled granularity. Comscore ensures scale across CTV, video, mobile, podcasts and digital. This results in greater accuracy compared to other offerings.
Granularity, Accuracy & Scale

Brand Protection

While brand safety and contextual targeting solutions may all seem alike, it’s important to note that there are substantial differences in underlying technology. Comscore’s Brand Safety, Brand Suitability, Misinformation, and Featured Topic categories ensure advertisers have the tools to determine the right surrounding content for their advertising based on nuanced risk thresholds.
Brand Protection

Privacy-Focused, Cookie-Free Audiences

The standard for cookie-free audience targeting at scale. Comscore Predictive Audiences and cookie-free demographics enable advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals. These audiences have been proven to be a more cost-effective approach to driving campaign performance.

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Privacy-Focused, Cookie-Free Audiences
  • Achieve optimal brand protection without sacrificing reach.
  • Deliver ads in contextually relevant settings.
  • Reach key demographics without the use of cookies.
  • Mitigate issues with invalid traffic and viewability.
  • Charge premiums for targeted, brand-safe ad delivery.
  • Automate inventory packaging to improve efficiency.
  • Build custom, hyper-relevant packages for private marketplaces.
  • Protect client campaigns from brand safety issues.
  • Provide customizable, precise brand safety solutions.
  • Deliver highly-relevant keyword targeting and avoidance.
  • Offer cookie-less legal drinking age (LDA) compliance.
  • Bolster exchanges with trusted, powerful segments.

Get Started

Access our Activation Segment Manager to create privacy friendly custom targets comprised of cookie-free audiences, keyword avoidance and targeting, brand suitability, contextual relevance and more to be activated in your DSP.

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Taking a look at Comscore Predictive Audiences Targeting Performance

H&L’s client, a leading QSR brand achieved the same performance at a lower cost. In addition, Comscore Predictive Audiences significantly outperformed other leading AI contextual segments.

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Meet the Experts

Rachel Gantz
Rachel Gantz
General Manager, Activation

In her role as General Manager for Activation Solutions, Rachel oversees product, go-to-market strategy, and operational execution of Comscore’s Activation business - fueling the programmatic advertising ecosystem with best-in-class quality data at scale.

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Angela Rodriguez
Angela Rodriguez
Vice President, Activation

In her role as VP, Activation, Angela helps clients navigate the programmatic advertising ecosystem and answer critical business questions by leveraging insights from Comscore’s cross-platform data assets. Angela has spent over 13 years in the advertising industry and at Comscore.

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