Content Content Activation is powered by Comscore’s massive contextual AI crawler and intelligent categorization technology, allowing for a better understanding of media content.
Access our Activation Segment Manager to create privacy friendly custom targets comprised of cookie-free audiences, keyword avoidance and targeting, brand suitability, contextual relevance and more to be activated in your DSP.
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H&L’s client, a leading QSR brand achieved the same performance at a lower cost. In addition, Comscore Predictive Audiences significantly outperformed other leading AI contextual segments.
In her role as General Manager for Activation Solutions, Rachel oversees product, go-to-market strategy, and operational execution of Comscore’s Activation business - fueling the programmatic advertising ecosystem with best-in-class quality data at scale.
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In her role as VP, Activation, Angela helps clients navigate the programmatic advertising ecosystem and answer critical business questions by leveraging insights from Comscore’s cross-platform data assets. Angela has spent over 13 years in the advertising industry and at Comscore.