Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Go beyond commercial minute average ratings and ad pods to understand the audience of your exact commercial. Compare your ECR to the other commercials in a telecast, pod, and to your competitive set.
Measure an ad spot’s performance throughout the lifespan of its run or campaign and see trends over time. Also, find out how your ECR compares to the ratings of the telecast.
Leverage Comscore’s expansive TV data footprint, which spans tens of millions of U.S. households, for unparalleled granularity in measuring ad exposure. Exact Commercial Ratings measures the performance of TV commercials at the National, Local Market, and Zip code-level for ad ratings.