State of Digital UK 2023
Legal bases for processing of your personal data
We have included information about how we process your data, and here we’re explaining the basis on which we do so:
Your additional rights under the GDPR
The GDPR also gives you additional data protection rights and you may request the following from us, subject to legal exceptions and limitation, as provided in the GDPR:
If we collect and process your personal data to fulfill products and services you request or to meet contractual terms, we may not be able to fulfill your request or our contractual commitments without such personal data. Where you seek to exercise a right, we may request additional information from you to help us verify you and to help us respond to your request. Click here to learn more about how to exercise your Data Subject Rights.
We use automated processing for marketing and media research and for measuring advertising. Our methods of conducting this form of processing include: collecting data from our tagging technologies, measuring ad placement, viewability, user engagement, brand safety and audience size; obtaining television viewership information from satellite, telecommunications and cable operators covering set top boxes and Video on Demand (VOD) viewership; measuring gross receipts and attendance information from movie theaters. Web audience internet usage and TV viewing information and survey results are used together with information from millions of other research panel members to create research reports on Internet trends, TV viewing habits, e-commerce and mobile device activities. In most cases, this information is pseudonymized and/or anonymized and will not identify you by name or household. In some instances, we utilize longitudinal behavior data for an ID to infer audience segment (interest and demographic) membership for use in our reporting. This is a probability and not a direct read of this.
Comscore participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. (Vendor ID #77)
Data Protection Officer Contact Information
Louis Zwager, Netherlands, email@example.com.
Comscore B.V., Herikerbergweg 280, 1101 CT Amsterdam, the Netherlands