State of Digital UK 2023
Brian Pugh is a seasoned executive with 20 years of experience in media measurement, analytics, innovation, and technology transformation.
Mr. Pugh’s role as Chief Information Officer for Comscore includes oversight of Comscore’s cybersecurity program, IT infrastructure strategy, data governance, and industry audits including the Media Rating Council accreditations of Comscore products.
Prior to his appointment as CIO, Mr. Pugh was the Executive Vice President of Product Technology, where he guided Comscore’s initiatives for technology strategy, cost optimization and data governance. He has also led Comscore’s Analytics department building new media measurement data solutions in audience measurement, campaign validation, and Activation products. He spearheaded the development of methods to combine traditional panel measurement with digital census data that resulted in Comscore’s next-generation media measurement capabilities.
Mr. Pugh holds a Bachelor of Science in Finance and a Bachelor of Science in Management Information Systems from George Mason University, and lives in Virginia with his wife, three children and two rescue dogs. When he is not transforming Comscore’s systems for the future, he can be found outside biking, hiking, or playing tennis.