Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
ARF’s annual flagship conference, AUDIENCExSCIENCE, brings to light the most critical audience measurement issues. Comscore presented two sessions, sharing new insights on TV consumption and campaign measurement and effectiveness.
Comscore COO Greg Dale presented The New State of TV, a holistic data-driven look at who’s watching what, when and where. Comscore CMO and EVP of Digital Tania Yuki and Comscore CIO Brian Pugh shared insights on the impact of frequency and latency in cross platform advertising effectiveness in their session Going Steady: How Long Will (My Cross-Media Campaign) Last?
Comscore TV National provides television buyers and sellers with precise, massive-scale measurement of national television programming and advertising.
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Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.