Top 22 Insights from 2022
Data Partners collect or receive information including personal information about an individual’s use of their services, browser, or device when individuals use their products, sites, or applications. Data Partners collect this information in accordance with their privacy policies and share it with Comscore for various purposes.
For example, a Data Partner may share unique identifiers (e.g., an online identifier such as a cookie ID), demographic information (e.g., age and gender), or geolocation data (e.g., country, city, and state) with Comscore, to match against Comscore’s existing data. Comscore uses this information for models, for research and in its products and services, including for audience measurement and for market and advertising research, analytics, transacting and planning purposes.
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You can read more about the information Comscore collects, including from Data Partners, in our privacy policies.
For our digital measurement products and services, we work with the following companies:
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