Comscore, the Benchmarking Partner, Powering Social-First Growth Strategy in Sports Media

Michael McKeon

Australia
Comscore

Maite Azkuna

Senior Analyst, Marketing Content & Insights
Comscore

Comscore Social provides market-level benchmarking reports to help media organisations measure performance, track competitors and guide smarter growth through audience engagement data among others

In this Case Study we highlight the success of Forever Network, a social-first sports media group, that used Comscore Social reports to benchmark performance, refine strategy and scale with confidence.

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The Scenario

Forever Network, initially started in Australia as a basketball media group client that gained a solid position in their original market thanks their social-first strategy. Building on this momentum, in 2023, the group expanded into the U.S. market and broadened its portfolio to include new sports verticals such as football, soccer, hockey, baseball and cricket.

To support this expansion, the team needed a reliable social media benchmarking solution to accurately measure performance and remain competitive against leading global publishers.

The Solution

Thanks to Comscore Social international consolidated reports, the client gained a comprehensive view of the wider sports media landscape. These benchmark insights guide data-led decisions as the group entered a new market and added new content verticals. This daily-data reporting solution offered clarity on their business positioning and empowered the team to grow with confidence, aligning strategy with measurable results, with social users engagement being a key indicator.

The Result

What visible outcomes have emerged from Comscore Social report-based decisions?

From 2022 to 2023, Forever Network total social engagement grew by 117%, with a further 15% increase in 2024, highlighting sustained audience growth. Additionally, the sports media group's ranking amid the U.S. Media 100 Index improved steadily, moving from #30 in 2023 to #22 in Q1 2025, and from #10 to #8 among U.S. exclusive sports publishers. These results reflect the strategic value of data-led decision making using Comscore benchmarking reports.