That's a Wrap!
Check out the Highlights and Recordings from India INTERACT

A big thank you to everybody who attended India INTERACT 2022

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Debarshi Chakravorti
VP, Head – Business Communication & Planning

Dr. Derrick Gray
Chief of Measurement Science & Business Analytics

Megha Tata
Chief Executive Officer

Puneet Gupt
COO, Times Internet

Subhayu Roy
Head - Brand Partnerships

Vanita Kohli-Khandekar
Columnist and writer: Business Standard

Vivek Malhotra
Group CMO

Tania Yuki
CMO and EVP for International Sales

Geet Lulla
Vice President - Sales and Head - Asia Pacific

Rodrigo Ceron
Senior Director, Global Marketing

Visakh Vijayakumar
Sales Director

Jason Clough

Jason Clough
Senior Director, Partnerships & Insights

2:35 PM - 2:40 PM
Geet Lulla, Vice President - Sales and Head - Asia Pacific – Comscore
2:40 PM - 3:05 PM
Tania Yuki, Chief Marketing Officer - Comscore

The attention of consumers, and therefore advertisers, is increasingly being split across a variety of digital platforms. This also means that measurement across platforms is essential. In this session, we look at how is the social media state in India right now.

Access Presentation

3:05 PM - 3:30 PM
Megha Tata, Chief Executive Officer – Cosmos Maya India Private Limited

The impact of digital in the Media Industry and the importance of social channel to brands and advertisers.

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3:30 PM - 3:50 PM
Jason Clough
Jason Clough, Senior Director, Partnerships & Insights at Comscore
Geet Lulla, Vice President, Sales and Head - Asia Pacific at Comscore

In this Fireside Comscore's Jason Clough, Senior Director of Partnerships and Insights and Geet Lulla, Vice President - Sales and Head - Asia Pacific unpacked all the actionable, cross-platform insights you need to create precise and cutting-edge branded content that will engage new and current audiences.

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3:50 PM - 4:10 PM
Visakh Vijayakumar, Sales Director, Comscore
Debarshi Chakravorti, VP, Head – Business Communication & Planning - Interactive Avenues
Subhayu Roy, Head - Brand Partnerships, Sportskeeda

How can brands truly embrace social and optimize their impact? A panel of experts that have incorporated Social Engagement into their core marketing strategy share their learnings on how they have created value around social media

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4:10 PM - 4:25 PM
Geet Lulla, Vice President - Sales and Head - Asia Pacific – Comscore
Vivek Malhotra, Group CMO, India Today Group

Video Measurement (OD content / Live streams / SFV / News) growth is driving the industry because the format delivers the attention brands need and content consumers want. Technology is working with brands to chart the next generation of customized video at scale. In this fireside we will look at the challenges & ideas to monetize video content by publishers/creators.

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4:25 PM - 4:45 PM
Geet Lulla, Vice President - Sales and Head - Asia Pacific – Comscore
Dr. Derrick Gray, Chief of Measurement Science & Business Analytics - BARC India
Puneet Gupt, COO - Times Internet

Video is a format that has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. It truly is an entire new world of content. Our panel of industry experts will explain how they're taking advantage of this increased format and where they see the industry going.

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4:45 PM - 5:05 PM
Vanita Kohli-Khandekar, Columnist and writer: Business Standard.
Author of the books: The Indian Media Business ; The Making of Star India

If all the video available online - short, long, news, entertainment, sports - are on a spectrum offering anywhere from 10 seconds to 10 hours then what does this spectrum look like in India? Who are the creators, studios, consumers and advertisers on different formats? How is this space shaping up? Media expert, Vanita Kohli-Khandekar, unpacks the nuances of this format.

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5:05 PM
Closing: Learnings
Rodrigo Ceron, Senior Director, Global Marketing - Comscore
Geet Lulla, Vice President - Sales and Head - Asia Pacific – Comscore
Closing: Learnings