Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
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Debarshi Chakravorti VP, Head – Business Communication & Planning
Dr. Derrick Gray Chief of Measurement Science & Business Analytics
Megha Tata Chief Executive Officer
Puneet Gupt COO, Times Internet
Subhayu Roy Head - Brand Partnerships
Vanita Kohli-Khandekar Columnist and writer: Business Standard
Vivek MalhotraGroup CMO
Tania Yuki CMO and EVP for International Sales
Geet Lulla Vice President - Sales and Head - Asia Pacific
Rodrigo Ceron Senior Director, Global Marketing
Visakh Vijayakumar Sales Director
Jason Clough Senior Director, Partnerships & Insights
The attention of consumers, and therefore advertisers, is increasingly being split across a variety of digital platforms. This also means that measurement across platforms is essential. In this session, we look at how is the social media state in India right now.
The impact of digital in the Media Industry and the importance of social channel to brands and advertisers.
In this Fireside Comscore's Jason Clough, Senior Director of Partnerships and Insights and Geet Lulla, Vice President - Sales and Head - Asia Pacific unpacked all the actionable, cross-platform insights you need to create precise and cutting-edge branded content that will engage new and current audiences.
How can brands truly embrace social and optimize their impact? A panel of experts that have incorporated Social Engagement into their core marketing strategy share their learnings on how they have created value around social media
Video Measurement (OD content / Live streams / SFV / News) growth is driving the industry because the format delivers the attention brands need and content consumers want. Technology is working with brands to chart the next generation of customized video at scale. In this fireside we will look at the challenges & ideas to monetize video content by publishers/creators.
Video is a format that has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. It truly is an entire new world of content. Our panel of industry experts will explain how they're taking advantage of this increased format and where they see the industry going.
If all the video available online - short, long, news, entertainment, sports - are on a spectrum offering anywhere from 10 seconds to 10 hours then what does this spectrum look like in India? Who are the creators, studios, consumers and advertisers on different formats? How is this space shaping up? Media expert, Vanita Kohli-Khandekar, unpacks the nuances of this format.