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It was recently reported by Axios that “The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential elect...

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Consumer Trends to Know from ARF Shopper 2024

ARF Shopper 2024 brought together shopper marketers, advertisers, researchers, content creators and industry thought leaders to unpack the latest trends brands need to know to stay ahead.

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