Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
It was more than 2 years after President Lincoln issued the Emancipation Proclamation decreeing freedom for enslaved Americans.
It was 2 months after General Robert E. Lee surrendered in Virginia and the Civil War officially ended.
It was nearly 6 months after Congress passed the 13th Amendment abolishing slavery.
It was not until June 19th, 1865, that a Union general arrived in Galveston, Texas, to deliver word to enslaved African Americans that they were now free.
That day, also known as Juneteenth, is an official holiday in many States and communities across the United States. This year especially, I am aware of the importance of celebrating Juneteenth, and so beginning this year, Comscore will observe Juneteenth as a company holiday in the U.S. forever. Designating Juneteenth as a company holiday is a small but important step to acknowledge and celebrate Black freedom, culture, and history. It also sets aside time for each of us to learn, connect, and reflect.
Over the past several weeks, we have been listening, learning, and planning how we should mobilize actions, not just words, that will support a culture of equality and strength in diversity at Comscore. There is much to do in the areas of learning, education, employee development & engagement opportunities, industry partnerships and outreach that support our recruiting efforts, and our own ongoing self-measurement and improvement. We are deeply committed to this work.
For now, I ask that you join me in ensuring that Juneteenth is no longer just “any other day.”