#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
Consumer AI Tool Usage - Top 5 Entities
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Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at the Hyperlocal Level
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional Campaign
2025 Holiday Audience Guide
Celebrating Comscore’s 25th Anniversary
Growing Big Game Audiences in 2024
Fast Facts: Chinese New Year 2024 on social media
The Year of the Dragon unleashes a global celebration. Check out how social media celebrated Chinese New Year, 2024 in this easy-to-digest infographic.
Scoring on the Madness of March
Ad Optimization and Cutting Through the Noise in a Crowded Media Year
3 Ways Political Advertisers Can Win With CTV in 2024
Another presidential election year is upon us. Same old, same old, right? Not quite.
It’s All About Audience Reach Across Screens: Key Themes from CES 2024
Closed Loop Cross-Platform Audience Reach with Comscore
Concert Movies Sing at The Box Office!
Thanksgiving Leftovers Are a Treat at the Box