The State of Social Media
The social playbooks, strategies, benchmarks brands, publishers and advertisers often rely on have been thrown out the window. Yet, what you missed if you didn’t make it to our INTERACT EP.2 event -- is a deep desire for the leading companies to chart a new path; create a new roadmap, a new...social normal. New is a theme we heard across a day packed with leading social marketers, researchers and thought leaders from the space. Some of the best creativity and new ways of thinking are coming out of these past 8-12 weeks - forcing legacy brands, publishers and advertisers to crunch decades of change into a short window.
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