Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
It was one of the biggest weekends of the year for residents of Indianapolis. The city and IndyCar fans alike welcomed the 107th Indianapolis 500 to the city’s Motor Speedway, one of Indy’s largest sporting events of the year both in-person and on television.
The 107th Indy 500 on WTHR (NBC) earned an average audience of 120k households in the Indianapolis, market, and approximately 5.2M households nationwide. The telecast also earned an average live rating of 13.1 in the market, over two times the national average of 5.3.
Stay tuned for the full blog this upcoming week!
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