Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Brian Jurutka, Senior Vice President, Telecoms at Comscore, spoke to Telecoms.com at TM Forum Live! about Comscore’s role in helping companies understand and monetize digital consumer relationships. Specific to mobile operators, he believes one of their biggest challenges lies in competing with OTT players in an environment where operator’s activities are more heavily regulated than the OTT companies with which they are competing.
Additionally, Jurutka discussed how operators can extract the most value out of their data so they can differentiate their services and compete with OTT players and CSPs on a global scale.
Some of the other topics discussed include:
Watch the full Telecoms.com TV interview to learn how Comscore helps mobile operators capture value from subscriber big data.
This video was originally published on Telecoms.com on 6/11/2014.
Interested in use cases for subscriber big data?
The Mobile Operators Question Guide below is designed to help operators ask the right questions to define use cases for a big data analytics solution.