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How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...

Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented...

Players vs Referees in the Digital Advertising World

Ad Fraud in Mobile Advertising: The Next Battleground

Reaching New TV Show Viewers with Precision

Every year, content creators invest millions of dollars in the creation and promotion of new TV shows. To boost the new show’s chance of success, its vital that networks know how to best reach the key...

Comscore Plan Metrix, Now with Mobile Data!

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

The State of Mobile News Audiences in 3 Charts

Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...

Ad Fraud: Digital’s Newest Bad Guy

Roku Leads OTT Streaming Devices in Household Market Share

Mobile Ads Drive Higher Brand Lift Than Desktop Ads

3 Reasons to Use Influencer Marketing

Momentum in Mexico: New Measurement and Partnership Offerings Come to Marke...