More Insights

Thoughts on the MRC’s Viewable Impression Advisory

Looking Ahead to Key Online Spending Days for the 2012 Holiday Season

How the “Digital Endcap” Can Help Improve Online Retailers’ Bottom Lines

This year we are seeing the emergence of another form of display ad that resides further down the funnel, which we are calling the “Digital Endcap,” which refers to a display ad for a manufacturer ap...

4 Key Storylines for the 2012 Online Holiday Shopping Season

Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency...

Tectonic Shifts are Shaping the Multi-Platform Digital World

It was perhaps a simple and comforting way to look at the world that somehow made it seem more navigable. But ancient scholars like Pythagoras and Aristotle used data from the physical world around th...

The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone...

Map Searches Shift from Desktops to Smartphones

Battling Bots: Comscore’s Ongoing Efforts to Detect and Remove Non-Human Tr...

From Post to Pin to Purchase: How TheFancy.com is Changing the Way Social M...

iPhone 5 Reaches Same Level of Online Sales in First 3 Days that iPhone 4S...

Comscore and 1871 Announce Partnership to Help Accelerate Chicago Area Star...

Value Claims Improve Advertising Effectiveness in Recessionary Times

PrivacyChoice Awards Comscore’s ScorecardResearch Highest Possible Rating

What’s Next for the iPhone?

Search: Which Country Takes the Gold Medal?

Olympic Frenzy Fuels Search Activity Throughout the Games

Why Groupon and LivingSocial are Flexing their M-Commerce Muscle