More Insights

Romney’s Online Advertising Ramps Up as Obama Ads Tick Down in July

Digital Scarcity Improves the Economics of Online Advertising

Small Screens for Big Games

The 2012 Olympics have created many memorable moments for fans across the globe, which they are experiencing through an increasing number of devices. As in Games past, fans are staying up to date on t...

Getting the Most out of the Games: How Campaign Optimization Can Drive ROI

MRC Accredits Comscore vCE Validation, Including Cross-Domain iFrame Measur...

How Search is Helping Quora Break Through to the Mass Market

Every day we have questions that need answers, and almost always we turn to the web. The questions we ask and the answers we require can be pretty straight forward: we need to find an address, or a we...

The Digital Battleground: Obama vs. Romney

When the Cookie Crumbles

5 Years Later: A Look Back at the Rise of the iPhone

'The Power of Like 2' Offers New Insights into How Social Marketing Deliver...

Instagram for Video: Searching for the Next Big Thing

It’s Time to Change the Discussion on Measuring Facebook Effectiveness

Facebook: Around the World in 800 Days

Social Media Delivers Valuable Exposure for Presidential Campaigns

Despite its Declining Importance for Many Display Campaigns, the Click Rema...

Comscore Introduces Mobile Metrix 2.0: The Next Generation of Mobile Behavi...

Digital Advertising Develops Presidential Candidate Brands and Engages Vote...

Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling