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Lessons Learned in Digital Advertising

Multi-Platform Media Planning in Practice

Bringing Mobile into the Digital Media Planning Process

The concepts of reach and frequency are as old as the advertising industry itself. Understanding how many people have the potential to see commercial messages, or how many opportunities each of them w...

Optimise Toward ‘Golden Impressions’ to Put Trust Back Into Digital Adverti...

2015 Europe Digital Future in Focus

Join Us: Reach the Right Audiences, Faster with Comscore vCE in Google Doub...

The buying and selling of advertising is growing increasingly complex, with advertisers and agencies trying to reconcile multiple systems and a variety of data sources in order to successfully create...

It's Make it or Break it Time for the Fall TV Season

Comscore in Journal of Advertising Research on How Social Media Drives Grow...

The Future of Ad Performance and Effectiveness

The Future of TV: Audience Lift and Audience Shift

Comscore and Rentrak to Merge, Creating Leading Cross-Platform Measurement...

The Rise of the Super Viewer and Why Advertisers Should Care

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobil...

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Con...

How the Power of Habit Drives Mobile App Usage

Is the Future of TV Programmatic?

Central Americans are Increasing their Usage of Mobile Apps, Especially on...

Comscore Study for Opera Mediaworks Proves Branding Value of Native Mobile...