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Big Money Medium, Sub-Optimal Creative: Why Now is the Time for a Creative...

Comscore ARS recently released the results of years of research illustrating the relative importance of creative (vs. media) in driving ad-induced sales. Comscore ARS has been in the business of ad c...

Comscore Introduces Mobile-Optimized Tagging for Publishers

Our approach to this complexity has been to thoughtfully measure the mobile market using an array of methodologies and data sources including a metered panel of Smartphones (Mobile Metrix), a sophisti...