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Building the Path Forward for the Future of Measurement: An Open Letter to...

The last year has placed the media industry at a crossroads, and it’s clear that the chosen path ahead is the road less traveled. The marketplace is no longer willing to settle for a measurement sourc...

Media Currencies: The Past, Present, and Future

Much of the information and entertainment we consume is supported by advertising. Whether it’s television, websites, email newsletters, or social media messaging, chances are it is at least partially...