More Insights

The Rise of Digital Omnivores

Leveraging Advertising Expenditures in a Challenging Economic Environment

More than Snow Fell: How an Early Winter Storm Brought Down Internet Traffi...

When an early snowstorm hit the Northeast on October 29, it left much of the hardest-hit areas in the region crippled without electricity, landline phone service, or fixed-line (i.e. classic web) Inte...

Brand Loyalty Eroding As Consumers’ Economic Pressures Increase

The Interconnection of Facebook Fan Pages

Advertising Strategies for Targeting U.S. Hispanics

Recently-released 2010 U.S. Census data reveals that more than half of the U.S. population growth between 2000 and 2010 was driven by Hispanics. During this time, the U.S. Hispanic population increase...

The NFL & Fantasy Football: A Match Made in Search Heaven

Comscore Social Essentials Shows that “Craftsman Experience” Doubles Social...

Spotify Makes a Splash among U.S. Early Adopters

Comscore Introduces Ad Metrix Social™ for Visibility into the Social Side o...

Planning for the Future of Media Planning?

Apple Quotes Comscore MobiLens Live Onstage at 'Let’s Talk iPhone' Event

Let’s Talk iPhone

Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

Is Linkedin Becoming an Essential Resource for Job Seekers?

“You’ve Got to See It!”: What Social Media Marketers Can Learn from Broadwa...

Advertising Engagement: Giving Creative Credit Where Credit is Due

Tumblr Defies its Name as User Growth Accelerates