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Measurement Proves the Effectiveness of Mobile Advertising

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

If you’ve read any news about digital advertising lately, chances are you have seen more than a few headlines about ad fraud and non-human traffic (NHT). It’s no secret that these issues do plague the...

Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...

Realizing the Promise of Programmatic through Comscore Industry Trust

GroupM, IPG, Omnicom Group and Publicis Groupe Drive Momentum for vCE in Do...

In late October, we hosted a dinner in New York City alongside Google executives to celebrate our partnership with DoubleClick. In attendance were agency leaders from the major holding companies as we...

Viewability and In-Target: Key Learnings for Media Buyers and Sellers

As Ad Viewability Gains Importance across the Globe, ABC UK Gives Comscore...

Progressing Toward a Human GRP in Digital

If a Digital Ad Falls in the Wrong Place, Does It Make an Impression?

Keeping Ahead of Non-Human Traffic: A Q&A with Brian Pugh

Understand Campaign Delivery Beyond Demographics with vCE Behavioral Segmen...

Viewability: The Evolution of Digital Advertising: From Direct Response to...

Comscore Video Measurement Leading the Upfronts

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accoun...

vCE Audience & Viewability Benchmarks Reinforce Message: Normal is a Relati...

Comscore Online Ad Delivery Findings Featured in the Journal of Advertising...