Audience Recommendations for Every Vertical
My Two Cents on the Online Video Conundrum
Online is the New Primetime
Coming Soon: TV! As Seen on the Internet
Over the holidays, everyone (by which I mean, my wife's family) was asking me, "What exciting new developments can we expect to see in online metrics in 2008?" From my perspective, I do see something...
The Now is Time
IAB and MRC Work Together to Draft Audience Reach Definition Guidelines
Comscore Begins MRC Audit
The Media Rating Council (MRC) was founded in 1964 as an outgrowth of congressional hearings, with the mandate of auditing and accrediting audience measurement companies in the US. They accredit Niel...