#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit...
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season...
Comscore TV Personification
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
2024 Presidential Debate: Cross-Screen Performance
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President Joe Biden to Vice...
Will Gen Z Turn Out to Vote in 2024?
In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progres...
The State of the Global Summer Box Office
As the Summer Box Office heats up, we take a look at the top releases globally.
Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Enga...
The Opportunity for Advertisers and Publishers in Light of the Recent Cooki...
A Shifting Homeowners Insurance Market
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