Omnicom - Comscore Trainings

For Comscore MyMetrix

Omnicom | Comscore MyMetrix | Intro to Digital

Review which MyMetrix reports you have access to and understand the fundamentals of how Comscore fits into your day-to-day.

Key learning objectives:

  • Understand Comscore methodology, UDM, at a high-level.
  • Review what MyMetrix tools and subscriptions that Omnicom users have access to and how to access them.
  • Understand how and when to use Comscore planning tools during your media planning exercise.

Products covered:

  • MyMetrix Interface Overview (Explore, Media Metrix, etc)
  • Core Overview (CTVi, Total Digital, Social, etc)
Currently no open enrollment sessions have been scheduled.

Sessions are listed in the Eastern Time Zone.

Omnicom | Comscore MyMetrix | Advanced Plan Metrix & Reach/Frequency

Learn how to identify and explore advanced audiences and data in various platforms and how to simulate your campaign reach and frequency with your identified media partners.

Key learning objectives

  • Take a deeper dive into Comscore’s methodology by understanding Comscore’s data assets, advanced audience methodology, etc.
  • Live demo into Comscore’s advanced audiences in Plan Metrix Multi-Platform.
  • Simulate a campaign using demographic and advanced targets to understand potential campaign reach and frequency.

Products covered:

  • Plan Metrix Multi-Platform
  • Reach Frequency
Currently no open enrollment sessions have been scheduled.

Sessions are listed in the Eastern Time Zone.

Questions? Contact us at OmnicomSupport@comscore.com.