- June 19, 2019

Cannes Lions

The FreeWheel Beach at La Croisette @ Le Goeland
Cannes, France

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Cannes Lions explores the value of creativity in branded communications. The five-day festival and awards provides the industry with access to beautiful new ideas, pioneering consumer research and emerging technologies which will help make and shape popular culture.

Making Measurement Meaningful

June 19 : 10:10 am - 10:35 am
Bill Livek
Bill Livek
Chief Executive Officer and Executive Vice Chairman

The industry has dramatically shifted due to consumer empowerment and choice. This moderator-led discussion unpacks how smart brands and content owners leverage TV as a full-funnel solution that ensures results for all.

Add to Calendar 19-06-2019 10:10:00 18-06-2019 10:35:00 Europe/Paris Cannes Lions - Making Measurement Meaningful Making Measurement Meaningful

The industry has dramatically shifted due to consumer empowerment and choice. This moderator-led discussion unpacks how smart brands and content owners leverage TV as a full-funnel solution that ensures results for all.

The FreeWheel Beach at La Croisette @ Le Goeland, Cannes, France Comscore events@comscore.com false DD/MM/YYYY