Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Cannes Lions explores the value of creativity in branded communications. The five-day festival and awards provides the industry with access to beautiful new ideas, pioneering consumer research and emerging technologies which will help make and shape popular culture.
The industry has dramatically shifted due to consumer empowerment and choice. This moderator-led discussion unpacks how smart brands and content owners leverage TV as a full-funnel solution that ensures results for all.