- August 7 - August 8, 2019

Texas Association of Broadcasters 66th Annual Convention & Trade Show

JW Marriott Downtown Austin
Austin, Texas, United States

The Texas Association of Broadcasters 66th Annual Convention & Trade Show is the largest state broadcast association convention in the nation.

Why Traditional Media Matters in a Cross-Platform World

August 7 : 04:45 pm - 05:45 pm CT
Steve Walsh
Steve Walsh
Executive Vice President, Local TV

Media is proliferating across multiple platforms and audiences are following suit, but what does this mean for traditional media?

In this scene-setter presentation, Comscore EVP, Local TV, Steve Walsh, will dive into new research around Gen X, Y, and Z’s news consumption habits and what that means for traditional media.

Add to Calendar 07-08-2019 16:45:00 07-08-2019 17:45:00 America/Chicago Texas Association of Broadcasters 66th Annual Convention & Trade Show - Why Traditional Media Matters in a Cross-Platform World Why Traditional Media Matters in a Cross-Platform World

Media is proliferating across multiple platforms and audiences are following suit, but what does this mean for traditional media?

In this scene-setter presentation, Comscore EVP, Local TV, Steve Walsh, will dive into new research around Gen X, Y, and Z’s news consumption habits and what that means for traditional media.

JW Marriott Downtown Austin, Austin, Texas, United States Comscore events@comscore.com false DD/MM/YYYY