- October 17 - October 20, 2022

Advertising Week NY 2022

The Market Line
New York City, NY, United States

- This event has passed -

Celebrating the Confluence of Culture, Commerce & Creativity.

Navigating a Cookieless Future

October 18 : 01:10 pm - 01:20 pm ET
Greg Dale
Greg Dale
Chief Operating Officer
Comscore

For publishers and brands preparing for cookie loss, the key to understanding site visitors, app users, and video streamers across all devices and audiences will be consistent, timely, and complete measurement with rigorous methodology. Given the complexity of the challenge, the worst response for anyone in the ecosystem would be to kick the can down the road at a time when most companies were already late in creating a forward strategy regarding a cookieless future. Comscore COO Greg Dale shares his insights on the opportunities ahead and the privacy first strategy that consumers deserve and expect. 

Add to Calendar 18-10-2022 13:10:00 18-10-2022 13:20:00 America/New_York Advertising Week NY 2022 - Navigating a Cookieless Future Navigating a Cookieless Future

For publishers and brands preparing for cookie loss, the key to understanding site visitors, app users, and video streamers across all devices and audiences will be consistent, timely, and complete measurement with rigorous methodology. Given the complexity of the challenge, the worst response for anyone in the ecosystem would be to kick the can down the road at a time when most companies were already late in creating a forward strategy regarding a cookieless future. Comscore COO Greg Dale shares his insights on the opportunities ahead and the privacy first strategy that consumers deserve and expect. 

The Market Line, New York City, NY, United States Comscore events@comscore.com false DD/MM/YYYY

See No TV: How CTV Solutions are Leading the Charge for the Programmatic Future

October 18 : 02:10 pm - 02:40 pm
Dave Rosner
Dave Rosner
CMO
Audigent
Greg Williams
Greg Williams
President
Audigent
John Piccone
John Piccone
Regional President, Americas
adform
Karen Chan
Karen Chan
Managing Partner, Investment Strategy Lead
GroupM
Rachel Gantz
Rachel Gantz
General Manager, Activation & Advertising Solutions
Comscore

This session provides insight from the companies and experts on the cutting edge of CTV, using technology, data, and curation solutions to deliver the next generation of strategy, activation and optimization today. 

CTV growth is driving the industry because CTV delivers the attention brands need and content consumers want. Technology and data partners are working with brands to chart the next generation of CTV delivery that bridges national strategies with localized activation and capitalizes on what AI and ML were designed to do in programmatic, customized video at scale. 

Add to Calendar 18-10-2022 14:10:00 18-10-2022 14:40:00 America/New_York Advertising Week NY 2022 - See No TV: How CTV Solutions are Leading the Charge for the Programmatic Future See No TV: How CTV Solutions are Leading the Charge for the Programmatic Future

This session provides insight from the companies and experts on the cutting edge of CTV, using technology, data, and curation solutions to deliver the next generation of strategy, activation and optimization today. 

CTV growth is driving the industry because CTV delivers the attention brands need and content consumers want. Technology and data partners are working with brands to chart the next generation of CTV delivery that bridges national strategies with localized activation and capitalizes on what AI and ML were designed to do in programmatic, customized video at scale. 

The Market Line, New York City, NY, United States Comscore events@comscore.com false DD/MM/YYYY

The Consumer Centric Measurement Revolution

October 18 : 03:55 pm - 04:25 pm
Jon Carpenter
Jon Carpenter
Chief Executive Officer
Comscore

In this session, Comscore CEO Jon Carpenter sheds light on critical changes in media consumption patterns and the opportunities emerging for marketers, agencies and content creators. From shifts in video streaming, live events and original programming all the way through to cookie deprecation, the rise of Instagram reels and esports, it has never been a more difficult - or more exciting - time to connect with consumers over what matters most to them. 

Add to Calendar 18-10-2022 15:55:00 18-10-2022 16:25:00 America/New_York Advertising Week NY 2022 - The Consumer Centric Measurement Revolution The Consumer Centric Measurement Revolution

In this session, Comscore CEO Jon Carpenter sheds light on critical changes in media consumption patterns and the opportunities emerging for marketers, agencies and content creators. From shifts in video streaming, live events and original programming all the way through to cookie deprecation, the rise of Instagram reels and esports, it has never been a more difficult - or more exciting - time to connect with consumers over what matters most to them. 

The Market Line, New York City, NY, United States Comscore events@comscore.com false DD/MM/YYYY

Measurement and advertising innovation in the streaming age – is CTV a panacea?

October 19 : 12:35 pm - 01:05 pm
Carol Hinnant
Carol Hinnant
Chief Revenue Officer
Comscore
Charlie Weiss
Charlie Weiss
Head of Business Development and Strategy
EDO, Inc.
Jessica Hogue
Jessica Hogue
GM Measurement & Analytics
Innovid
Tony Marlow
Tony Marlow
Chief Marketing Officer
LG Ads Solutions
Tony Yi
Tony Yi
EVP, Business Development & GM, Platform Direct
Cadent

The growth of streaming services on CTVs is transforming the TV market, creating both challenges and opportunities for the industry. CTV data has the potential to transform TV measurement, as well as supporting innovations in advanced advertising, but the ecosystem remains fragmented and concerns about walled gardens are widespread. Join CIMM and leading companies in the advanced advertising space for an insightful discussion about innovation and measurability in the CTV space. 

CTV consumption and revenues are growing rapidly, stimulating innovation across the TV market and supporting the development of a new TV ecosystem – with new entrants and increasing investment set to accelerate growth during the next few years.  

CTV data, programmatic buying and dynamic ad-serving are game-changing capabilities, but create challenges as well as opportunities for TV measurements. Marketers need to understand how to balance innovation and measurability in the CTV space to successfully execute campaigns at scale and to maximize ROI from the CTV ad buys. 

Join CIMM, Cadent, Comscore, EDO, Innovid and LG Ads for an insightful discussion about the opportunities and challenges ahead. 

Add to Calendar 19-10-2022 12:35:00 19-10-2022 13:05:00 America/New_York Advertising Week NY 2022 - Measurement and advertising innovation in the streaming age – is CTV a panacea? Measurement and advertising innovation in the streaming age – is CTV a panacea?

The growth of streaming services on CTVs is transforming the TV market, creating both challenges and opportunities for the industry. CTV data has the potential to transform TV measurement, as well as supporting innovations in advanced advertising, but the ecosystem remains fragmented and concerns about walled gardens are widespread. Join CIMM and leading companies in the advanced advertising space for an insightful discussion about innovation and measurability in the CTV space. 

CTV consumption and revenues are growing rapidly, stimulating innovation across the TV market and supporting the development of a new TV ecosystem – with new entrants and increasing investment set to accelerate growth during the next few years.  

CTV data, programmatic buying and dynamic ad-serving are game-changing capabilities, but create challenges as well as opportunities for TV measurements. Marketers need to understand how to balance innovation and measurability in the CTV space to successfully execute campaigns at scale and to maximize ROI from the CTV ad buys. 

Join CIMM, Cadent, Comscore, EDO, Innovid and LG Ads for an insightful discussion about the opportunities and challenges ahead. 

The Market Line, New York City, NY, United States Comscore events@comscore.com false DD/MM/YYYY