Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Celebrating the Confluence of Culture, Commerce & Creativity.
For publishers and brands preparing for cookie loss, the key to understanding site visitors, app users, and video streamers across all devices and audiences will be consistent, timely, and complete measurement with rigorous methodology. Given the complexity of the challenge, the worst response for anyone in the ecosystem would be to kick the can down the road at a time when most companies were already late in creating a forward strategy regarding a cookieless future. Comscore COO Greg Dale shares his insights on the opportunities ahead and the privacy first strategy that consumers deserve and expect.
This session provides insight from the companies and experts on the cutting edge of CTV, using technology, data, and curation solutions to deliver the next generation of strategy, activation and optimization today.
CTV growth is driving the industry because CTV delivers the attention brands need and content consumers want. Technology and data partners are working with brands to chart the next generation of CTV delivery that bridges national strategies with localized activation and capitalizes on what AI and ML were designed to do in programmatic, customized video at scale.
In this session, Comscore CEO Jon Carpenter sheds light on critical changes in media consumption patterns and the opportunities emerging for marketers, agencies and content creators. From shifts in video streaming, live events and original programming all the way through to cookie deprecation, the rise of Instagram reels and esports, it has never been a more difficult - or more exciting - time to connect with consumers over what matters most to them.
The growth of streaming services on CTVs is transforming the TV market, creating both challenges and opportunities for the industry. CTV data has the potential to transform TV measurement, as well as supporting innovations in advanced advertising, but the ecosystem remains fragmented and concerns about walled gardens are widespread. Join CIMM and leading companies in the advanced advertising space for an insightful discussion about innovation and measurability in the CTV space.
CTV consumption and revenues are growing rapidly, stimulating innovation across the TV market and supporting the development of a new TV ecosystem – with new entrants and increasing investment set to accelerate growth during the next few years.
CTV data, programmatic buying and dynamic ad-serving are game-changing capabilities, but create challenges as well as opportunities for TV measurements. Marketers need to understand how to balance innovation and measurability in the CTV space to successfully execute campaigns at scale and to maximize ROI from the CTV ad buys.
Join CIMM, Cadent, Comscore, EDO, Innovid and LG Ads for an insightful discussion about the opportunities and challenges ahead.