2022 State of Streaming
OTT.X is delighted to host its inaugural Diversity Summit to bolster diverse OTT streaming organizations with access to information, connections, and opportunities. The full day conference will be held on June 9 at the Skirball Cultural Center in Los Angeles and will feature presentations, panels and breakout sessions to support increased distribution, awareness and viewership for OTT businesses that are owned and run by minorities and those in underrepresented groups. The Diversity Summit brings together content creators, distributors, platforms and services across the breadth of human experience to share, learn and connect; advancing their businesses and amplifying their voices.
From new targeted services to household accessibility to an increased range of inclusive content, OTT streaming has become a reflection of modern diversity.
Brands, advertisers, and services are taking notice and planning accordingly, as OTT has attracted highly-coveted diverse audiences of all types. Join Nasha Smith, Senior Vice President, Client Insights, as she gives a comprehensive overview on the growing and diverse world of streaming.
This session will lean into topics including consumer adoption trends for both emerging ethnic-focused and big-name services, diverse audience profiles, and how to reach and measure against this growing trend across connected TV devices, desktop, and mobile.