- October 12 - October 13, 2022

TVOT SF 2022

The General’s Residence in Fort Mason
San Francisco, CA, United States

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TVOT SF 2022 will bring together 150+ prominent speakers and panelists to share unique insider-insights into their work and the strategic thinking that guides it, and to explain and debate their respective visions for television’s future.

Shoppable TV: Next-Gen Commerce Monetizes Brands Across Platforms

October 12 : 02:05 am - 02:50 am PT
Allison Dollar
Allison Dollar
CEO
Interactive Television Alliance
Brittany Bahlert
Brittany Bahlert
Content Commerce Lead
Walmart
Danan Ren
Danan Ren
VP, Client Insights
Comscore
Matt Reid
Matt Reid
Director of Business Development
Roku

No longer a novelty, transactional television is becoming increasingly exciting and relevant. Brands understand that their best 360° strategies integrate legacy TV, online, Web3 and location-based tactics. Audience engagement, branded series, and direct calls-to-action are among the creative and technical tools brands, agencies and their platform partners employ. This session outlines the deals underpinning this new wave of tcommerce and offers examples of applications/campaigns leading the charge with content yielding maximum impact. 

Add to Calendar 12-10-2022 02:05:00 12-10-2022 02:50:00 America/Los_Angeles TVOT SF 2022 - Shoppable TV: Next-Gen Commerce Monetizes Brands Across Platforms Shoppable TV: Next-Gen Commerce Monetizes Brands Across Platforms

No longer a novelty, transactional television is becoming increasingly exciting and relevant. Brands understand that their best 360° strategies integrate legacy TV, online, Web3 and location-based tactics. Audience engagement, branded series, and direct calls-to-action are among the creative and technical tools brands, agencies and their platform partners employ. This session outlines the deals underpinning this new wave of tcommerce and offers examples of applications/campaigns leading the charge with content yielding maximum impact. 

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