Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
TVOT SF 2022 will bring together 150+ prominent speakers and panelists to share unique insider-insights into their work and the strategic thinking that guides it, and to explain and debate their respective visions for television’s future.
No longer a novelty, transactional television is becoming increasingly exciting and relevant. Brands understand that their best 360° strategies integrate legacy TV, online, Web3 and location-based tactics. Audience engagement, branded series, and direct calls-to-action are among the creative and technical tools brands, agencies and their platform partners employ. This session outlines the deals underpinning this new wave of tcommerce and offers examples of applications/campaigns leading the charge with content yielding maximum impact.