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The Measurement & Accountability Committee offers measurement executives, researchers, digital analysts, and consumer insight specialists an opportunity to foster a measurement community and drive measurement standards and research best practices.
With today’s audience content consumption habits diverse across multiple screens, media solutions need to simplify. Alongside this challenge, the evolution of unified, cross-screen measurement necessitates transparency and collaboration with industry stakeholders. Comscore maps out the priorities to meet a changing enviro nment in cluding methodology that is interoperable, the role of AI and how 1st party data will be critical for adding context to census measurement.