Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
The TVB Forward Conference 2023 will take place on Thursday, September 21. In 2023, the virtual conference will continue to deliver a state-of-the-art event experience. Sessions will include live and pre-recorded content designed for AEs and sales managers. This virtual event will feature a joint session with Comscore’s Tara Gotch and Julia Johnston.
In 20 minutes or less, Tara Gotch and Julia Johnston will uncover the top 10 most perplexing questions asked of Comscore. Based on a poll of our clients and prospects from the buy and sell side, they will discuss topics such as what Pulse data is and why stations and agencies alike are excited about it, how Comscore can have accurate and complete locally sourced advanced audiences that roll up to a national number, and how to invest your clients advertising dollars with little to no waste. They will also go into how Comscore’s advanced audiences can help you gain more share. Be sure to join!