Streaming changed how we watch. Social changed how we connect. But data — trusted, intelligent data — is changing how we create, target, and prove value. That’s the new currency of attention. Join us at the ATTENTION! Stage, where Comscore’s Ira Xhelili and Paramount’s Amil Shah will present: “Streaming Meets Strategy: The Power Behind ‘A Mountain of Entertainment"

CONNECT AT MAD//Fest

Streaming Meets Strategy: The Power Behind ‘A Mountain of Entertainment'

July 2 : 03:40 pm - 03:55 pm
Ira Xhelili
Ira Xhelili
Country Manager UK
Comscore
Amil Shah
Amil Shah
Vice President Digital Advertising Sales & Brand Partnerships
Paramount

In today’s fragmented attention economy, Paramount is engaging audiences across everything from Pluto TV Binge sessions to viral TikToks. This session will delve into the power of comprehensive audience measurement, uncovering the full potential of storytelling across digital, streaming and social. Discover how the innovative concept of Social Incremental – a unique, deduplicated audience footprint across desktop, mobile, and social platforms – is transforming the way we measure and maximise digital reach.

Our session will equip you with the insights needed to turn cross-platform insights into a strategic superpower – for creators, planners, and brands alike.

See you there!

Add to Calendar 2-07-2025 15:40:00 2-07-2025 15:55:00 Europe/London Join Comscore at MAD//Fest 2025! - Streaming Meets Strategy: The Power Behind ‘A Mountain of Entertainment' Streaming Meets Strategy: The Power Behind ‘A Mountain of Entertainment'

In today’s fragmented attention economy, Paramount is engaging audiences across everything from Pluto TV Binge sessions to viral TikToks. This session will delve into the power of comprehensive audience measurement, uncovering the full potential of storytelling across digital, streaming and social. Discover how the innovative concept of Social Incremental – a unique, deduplicated audience footprint across desktop, mobile, and social platforms – is transforming the way we measure and maximise digital reach.

Our session will equip you with the insights needed to turn cross-platform insights into a strategic superpower – for creators, planners, and brands alike.

See you there!

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