- March 24, 2021

Technology Leadership Summit

- This event has passed -

As traditional TV businesses undergo radical changes, the Technology Leadership Summit is designed to help executives and technologists develop innovative new tech strategies that will help build new businesses and revenues in 2021 and beyond.

Using Research to Craft Better Tech Strategies

March 24 : 12:25 pm - 12:55 pm
Laura Fitzpatrick
Laura Fitzpatrick
VP, National Network Television

Joined by a panel of industry experts, Laura Fitzpatrick will explore recent research into consumption habits and how that research can help craft better tech strategies for operations and new businesses. She will discuss recent viewership trends across linear TV and OTT, including the growth of streaming, consumer use of different platforms, and the challenges of true cross-platform measurement.