From Viral to Tribal: The Next Frontier of Publishing
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Over the past decade, we’ve seen seismic changes in the publishing space amid growth in mobile device usage, social media and new monetization strategies. To understand how these changes are affecting different audiences, we’ll be sharing bespoke research from Comscore that examines news consumption trends across Generation X, Millennials and Generation Z.
From Viral to Tribal: The Next Frontier of PublishingApril 9 : 02:00 pm - 03:00 pm
Join us for our webinar, “From Viral to Tribal: The Next Frontier of Publishing” to hear Ian Essling, Comscore Director, Survey Innovation, share new insights on how Generation X, Millennials and Generation Z consume news content.
Topics covered include:
- How often and where each generation consumes news
- What each generation does with the news
- Local versus national versus global news consumption
- How news discovery has changed
- Whether people will pay for news content
Date & Time
Tuesday, April 9, 2019
2:00 pm ET