February 21, 2012

Is Pinterest the Next Big Social Network in Europe?

Kate Dreyer
Director, Corporate Communications
Pinterest.com has created a lot of buzz in the US, and it appears to be working its magic in the large EU markets as well. From May 2011 onwards, when the site began meeting our minimum reporting standards, the growth rate for visitors has been in the double, triple and quadruple digits.

The fastest growing market for the social network between May 2011 and January 2012 was Germany, where visitors to the site spiked by over 2956 percent, and in January 2012 the site had 67,000 unique visitors. Spain ranked second with a rise of 1348 percent during the time period, with 62,000 people visiting the site in January 2012. Pinterest grew nearly 80 percent in the UK and by some distance it was the largest market for Pinterest.com with 245,000 unique visitors in January 2012. Between December 2011 and January 2012, visitors from France and the UK decreased slightly but engagement on the site rose by 1740 percent and 20 percent respectively.

Growth of Pinterest

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