The State of Social Media
Shortly after the earthquake in Japan happened at 2:47 PM JST on March 11, there was a large spike in traffic coming from both computer-based and mobile Internet users. Over the next two days, mobile Internet traffic continued to increase in volume relative to Internet traffic coming from computers.
Japan currently has the highest rate of mobile media consumption, with 75 percent of mobile users using connected media. In the wake of the disaster, with those who were stranded unable to use computers to get information or rely on landlines to communicate with loved ones, mobile media use in Japan saw an increase which deviates even from baseline weekend usage patterns.