Understanding the Automotive Buyer
Dealerships are closed and car shopping has drastically slowed. But this is temporary. The market will eventually return to normal with an expected overwhelming influx of in-market shoppers. Are you prepared to maximize your efforts to capitalize and make up for the slow start to the year?
Our “Understanding the Automotive Buyer” infographic provides a sampling of the latest insights from Comscore’s State of Auto Omnibus survey (fielded Dec’19) on how consumer mindsets and behaviors are shifting.
Curious about Comscore’s State of Auto Omnibus survey? Contact us to learn more.